Mixing Personal With Corporate
It's been a while since I updated here and since my last post, I've been thinking about the branding of my projects and whether or not to move away from using my current personal domain and starting up a design agency of sorts.
It wouldn't make much sense to try and convey a message that it's a big company though if I was the only one there so I would be looking to work with a couple of other people. With combined experience and a slightly larger team, I would hope to increase the quality of client I worked for. I'm wondering if taking this route would only work if I started out with a couple of other people from the beginning.
Currently, I can't think of any substantial advantages to keeping to my personal domain and trading just as myself. We all hear about clients potentially trusting an individual more than a group and preferring a personal touch to their projects but I haven't found that to be true at all. The more I write in this post, the more convinced I am that taking the 'company' approach will work out better for me. However, all of that would be irrelevant if I didn't have the right people working with me.
I also realize that things aren't really that simple either. There's a fair amount of things on the legal/business side that I would need to learn and get help with. If something is worth doing then it should at least be done properly right? At the same time, I'm not trying to launch a corporation or anything, we're just talking about a few people with similar interests getting together and working as a team. It would be more like a collective of individuals than a company I suppose.
So what do you think? Is it worth making the transition? If so, who's with me?